great tool: http://www.seochat.com/
There are many factors that go into Search Engine Optimization (SEO). Google for example takes hundreds of factors and variables into consideration when ranking a result you searched for. After all, when you search for a query like 'legal advice' google must rank all the 88,000,000 + results. One of them will be first and one will be last.
Some of the variables will be discussed below, but Search Engine Optimization, really just boils down to two things:
- Great Content (that is of importance to users)
- Great Links (from authority websites)
The guys at SEOmoz identified some of the othe components
KW Usage Factors:
- KW in title tag
- KW in header tags
- KW in document text
- KW in internal links pointing to the page
- KW in domain and/or URL
Domain Strength
- Registration history
- Domain age
- Strength of links pointing to the domain
- Topical neighborhood of domain based on inlinks & outlinks
- Historical use & links pattern to domain
Inbound Link Score
- Age of links
- Quality of domains sending links
- Quality of pages sending links
- Anchor text of links
- Link quantity/weight metric (Pagerank or a variation)
- Subject matter of linking pages/sites
User Data
- Historical CTR to page in SERPs
- Time users spend on page
- Search requests for URL/domain
- Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)
Content Quality Score
- Potentially given by hand for popular queries/pages
- Provided by Google raters (remember Henk?)
- Machine-algos for rating text quality/readability/etc
good to have sitemap, and good to have site submitted to google's webmaster.
I had trouble with my wordpress site, but found the answer here:
<meta name="description" content="add description here">
<meta name="keywords" content="add comments separated by commas here">
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