Thursday, August 27, 2009

Search Engine Optimization


There are many factors that go into Search Engine Optimization (SEO). Google for example takes hundreds of factors and variables into consideration when ranking a result you searched for. After all, when you search for a query like 'legal advice' google must rank all the 88,000,000 + results. One of them will be first and one will be last.

Some of the variables will be discussed below, but Search Engine Optimization, really just boils down to two things:
  1. Great Content (that is of importance to users)
  2. Great Links (from authority websites)
The guys at SEOmoz identified some of the othe components

KW Usage Factors:

  • KW in title tag
  • KW in header tags
  • KW in document text
  • KW in internal links pointing to the page
  • KW in domain and/or URL

Domain Strength

  • Registration history
  • Domain age
  • Strength of links pointing to the domain
  • Topical neighborhood of domain based on inlinks & outlinks
  • Historical use & links pattern to domain

Inbound Link Score

  • Age of links
  • Quality of domains sending links
  • Quality of pages sending links
  • Anchor text of links
  • Link quantity/weight metric (Pagerank or a variation)
  • Subject matter of linking pages/sites

User Data

  • Historical CTR to page in SERPs
  • Time users spend on page
  • Search requests for URL/domain
  • Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

  • Potentially given by hand for popular queries/pages
  • Provided by Google raters (remember Henk?)
  • Machine-algos for rating text quality/readability/etc
source: http://www.seomoz.org/blog/a-little-piece-of-the-google-algorithm-revealed

good to have sitemap, and good to have site submitted to google's webmaster.
I had trouble with my wordpress site, but found the answer here:

Meta data

<meta name="description" content="add description here">
<meta name="keywords" content="add comments separated by commas here">

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